your browsing be-havior for a big mac: economics of per-sonal information online

This category includes transactional details such as purchase histories, product usage information (e.g., repeated actions), and qualitative data (e.g., mouse movement information). This type of data details how consumers interact with a business's website, mobile apps, text messages, social media pages, emails, paid ads and customer service routes. This category includes personally identifiable information such as Social Security numbers and gender as well as nonpersonally identifiable information, including your IP address, web browser cookies, and device IDs (which both your laptop and mobile device have). The consumer data that businesses collect can be broken down into four categories: Types of consumer data businesses collect Here's a look at some of the ways companies capture consumer data, what exactly they do with that information, and how you can use the same techniques for your own business purposes. Some companies have built an entire business model around consumer data, whether they're companies selling personal information to a third party or creating targeted ads. From consumer behavior to predictive analytics, companies regularly capture, store, and analyze large amounts of quantitative and qualitative data on their consumer base every day. Artificial intelligence is a critical tool for data capture, analysis, and collection of information that many businesses are using for a range of purposes, including better understanding day-to-day operations, making more informed business decisions and learning about their customers.Ĭustomer data is a focus area all its own. As technologies that capture and analyze data proliferate, so, too, do businesses' abilities to contextualize data and draw new insights from it.

Your browsing be-havior for a big mac: economics of per-sonal information online